CAMPAIGNS

I've led partnerships with Bebe for iconic brands such as Vince Camuto, JBL, Better Help, Marriott Bonvoy, and VISA. For the 2023-2024 NFL season, Bebe starred alongside Aminé and Victor Cruz in Captain Morgan's "Follow The Captain" campaign that aired across major US television networks.

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I have also been instrumental in launching her signature Cava brand, Provocativo, through supervising campaign shoots and leading numerous marketing and experiential activations for the brand.

To celebrate iconic furniture brand Lovesac's 25th anniversary, Brandy was 1 of 4 talent chosen to star in the brand's anniversary campaign.

In celebration of The Weeknd's sold out After Hours Til Dawn tour stops at Sofi Stadium, I led the project with Postmates and Monty's Good Burger to create The Weeknd Meal, with proceeds from all sales being donated to the XO Humanitarian Fund.

After a 10 year hiatus, Swedish House Mafia returned to Coachella and celebrated the occasion with their Spotify After Hours event and brand partners Absolut Vodka, Roots Canada, and BMW. Fans were able to join in on the fun at home by streaming the band's album "Paradise Again" in the Absolut.Land metaverse and drinking a "Paradise Again Paloma" sold by Absolut.

Two Friends have taken the brand world by storm within the last year through deals I have brought in with Absolut Vodka, Smirnoff, Don Julio 1942, JBL, Pizza Hut, Celsius, and more. Some highlights include a headline set at Celsius' Pickleball Classic hosted by David Dobrik and lighting up the Empire State Building with JBL as part of announcing their global ambassadorship with the brand.

As the first female signed to The Weeknd's XO Records, Chxrry22 is a force to be reckoned with and multiple brand partners have taken notice. She has worked with Codigo 1530, Alo Yoga and been dressed by Revolve for all of the artwork for her EP "Siren." Her partnership with Revolve continued throughout the release campaign as they dressed for her EP release event and MAC Cosmetics was also her official beauty partner for this special occasion.

The first and largest campaign I worked on was Doja Cat's iconic "Return of the Mexican Pizza" partnership with Taco Bell that spanned across a Super Bowl commercial, viral jingle, on-stage Coachella stunt, and 1 CLIO Grand, 1 Gold and 2 Silver award wins.

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Other partnerships for Doja I've worked on include her Planet Her custom LIFEWTR bottles and Venice Beach fan activation, JBL "Dare To..." and BMW Road to Coachella 2022.

In collaboration with one of his favorite brands, French Montana wrote an original track for Canada Dry, "Big Comfy" and starred in the comedic music video that served as an ad for the brand.